Gargoyles says "Grow a pair and win a pair".

GARGOYLES ENCOURAGES MEN TO TAKE BACK SUNGLASSES WITH THE “GROW A PAIR. WIN A PAIR.” CHALLENGE

First Round Of Winners Already Announced

Smithfield, R.I. (September 20, 2011) - Gargoyles Performance Eyewear  issued the “Grow a Pair. Win A Pair.” challenge last month and men across the country have been hearing the call. The “Grow a Pair. Win A Pair.” challenge was launched to reposition sunglasses in the manner in which they were originally created for, as functional tools for protecting your eyes from the elements and not for fashion purposes.

The origin of sunglasses is based in protection and performance, things Gargoyles wants men to keep top of mind. Fighter pilots during World War II wore sunglasses to shield their eyes from the blinding sun. The enhancement to the pilot’s personal appearance was an unintended byproduct. Gargoyles wants to remind men across the country that sunglasses are meant to be used for protection, a tool in their kit and not for enhancing their image when in a club at night.

All that needs to be done to take the “Grow A Pair. Win A Pair.” challenge is “Like” the Gargoyles Facebook page, then click on the sweepstakes tab located on the left-hand side of the page. In exchange for writing their Man-Pledge, Gargoyles Facebook fans will be entered to win one of three remaining prize packs, including the coveted grand prize Gargoyles Man-Kit, with winners to be chosen at random.

Now in its second month, the “Grow A Pair. Win A Pair.” challenge has been a huge success for the Gargoyles brand. Gargoyles Facebook fans from around the world, even though only US residents are eligible to win, have posted their pledges on how they want to help take sunglasses back to being functional tools designed for getting the job done.

“We’re not surprised by the response we’ve been getting for the ‘Grow a Pair. Win a Pair.’ challenge. There’s been a global cultural drive for men to start being men again, taking control of their situations and start doing things, not just talking about them,” commented Scott Sorensen, Gargoyles Brand Director.
“Gargoyles sunglasses are built for performance during mission orientated pursuits and that’s the type of person the brand resonates with.”

Prizes being given away through the “Grow a Pair. Win A Pair.” challenge include Gargoyles sunglasses and the limited-edition, newly re-issued “Let a Gargoyle Sit On Your Face” t-shirt, in addition to a Luminox Black Ops tactical watch, Vibram FiveFingers shoes and an Energizer Hard Case Tactical Light kit.
Three winners for August have been chosen already via random drawing, including Steve Scholl (Grand Prize), Dewey Hinricksen (Second Prize) and Aaron Harvey (Third Prize).
 
Gargoyles has a long history in performance optics and in being worn by men during critical situations. In 1979, Gargoyles revolutionized an entire industry with the invention of the Toric lens, a curved lens design that revolutionized sunglasses by allowing light to transmit directly to the eye without distortion. In the 1980’s, the U.S. Army contacted Gargoyles regarding the production and testing of specially designed wrap eyewear that would offer protection during combat situations.

Gargoyles products are worn by top athletes and outdoorsmen, who seek optimal clarity, comfort and durability in their performance eyewear. Gargoyles’ team of ambassadors range from baseball All-Stars, professional off-road racers and predatory animal experts to former elite members of the United States military and the brand’s own Gargoyles Action Shooting Team.

The second set of prizes in the Gargoyles “Grow A Pair. Win A Pair.” challenge will be awarded after the sweepstakes ends at 11:59 pm EST on September 30, 2011. A full list of rules is available on the Gargoyles Facebook “Grow A Pair. Win A Pair.” application, located at http://apps.facebook.com/growapair/.

More information about Gargoyles Performance Eyewear and their embedded suite of optical technologies can be found at www.gargoyleseyewear.com. Stay up to date with the brand’s latest happenings and its team of ambassadors via Facebook www.facebook.com/gargoyleseyewear) and Twitter http://twitter.com/fgxgargoyles).